About

Change Narrative Builds capacity in the climate justice movement through the power of our stories.

Working with individuals, organizations, government and community groups to bring creative climate programming that balances the science with art, empathy, and emotion as critical translators in this time.

Change Narrative is committed to shifting dominant and damaging narratives in mainstream climate communications. Including the voices of everyday people and centering stories typically excluded from critical discussions and decision-making on climate change. Including Black, Indigenous, People of Color, low income, LGBTQIA, people with disabilities, and others that experience a disproportionate burden of the impacts.

Advisors

Assistant Professor Environmental Studies and Director of Sustainability

Macalester College

Climate Storytelling Advisor,

Independent Contractor

Vice President of 

Community Engagement

Environmental Defense Fund

Jothsna Harris

Jothsna Harris (she/her) is the founder of Change Narrative LLC. With a decade of experience building capacity for the climate justice movement, most recently as the Director of Special Projects and Partnerships at the Minneapolis-based non-profit Climate Generation, where she focused on storytelling initiatives and public engagement for seven years. Jothsna has designed and implemented award-winning climate change programs rooted in community, centering personal stories and other values-based ways that resonate, coaching thousands of people to find compelling narratives to share at live events, on radio, and in print media. Jothsna led the creative process and co-edited the 2020 book, Eyewitness: Minnesota Voices on Climate Change; she is the Producer of the 2022 MN Fringe Festival ‘Venue Pick’ show Changing the Narrative: Climate Stories for Justice, and the recipient of the 2023 Creative Climate Communications Award from the Minnesota Climate Adaptation Partnership. Jothsna is a 2023 Obama USA Leader named among 100 change-makers working across the United States to strengthen democracy. She currently serves on The Great Northern Festival Board of Directors. 

Testimonials

"Jothsna has established herself as an important voice and strategist among climate advocacy leaders, and her wisdom, her heart, her intelligence, and her passion shine through. She is an extraordinary spokesperson in her own right, but she is generous and capable of leading from behind and coaching other voices to be confident in telling their stories."
"Jothsna shines at unlocking others' ability to frame their own lived experience regarding the unfolding climate crisis. I've experienced Jothsna's magical coaching directly and witnessed time and again how skill-building experiences led by Jothsna turn despair to catharsis to action. I always look forward to collaborating with her."
"Jothsna is one of those once-in-a-lifetime people you get the opportunity to meet and work with. She is incredibly gifted in a multitude of areas. She is professional, intelligent, intuitive, thoughtful, hard-working, compassionate, principled, highly regarded by her peers, and a fierce leader on justice and equity. She is passionate about climate change and has committed her life to working on this critical issue. Jothsna recognizes that for people to speak to others about climate change, they must first be able to articulate their own climate story. She has a rare gift of drawing powerful climate stories from people who didn’t even think they had one to tell."